The case studies below underscore the need to validate and manage the Customer Experience Systems. 

1.	A Case for Proactive testing of Customer Experience System - AirTel Communications
2.	A Case for Stress Testing of Customer Experience Systems - JetBlue Airlines
3.	A Case for Continual Monitoring of Customer Experience System - Hewlett-Packard
4.	A Case of Validating Customer Experience on goods directly imported from overseas - Consumer Goods imported from China